Search results

This course teaches students proven techniques used to increase the number of visitors to a website. Focusing on search engines and how they index pages and order search results, the course will demonstrate how the use of keyword research and selection, placement and density, tagging, linking, site design and performance, as well as social media all play a role in improving the visibility of a website. Students will also learn off-page technologies to strengthen and hinder website visits, including XML sitemaps, robot files, tracking and measuring optimization efforts. Upon completing this course, the student will understand how to apply tried-and-true techniques to improve website traffic and visibility.

Learning Outcomes:

By the end of this course, you should be able to:
Perform a detailed site SEO technical and content audit
Identify trends and insights
Create a question-mapping strategy
Create Technical Recommendations
Create Content Recommendations (Tags and On-page content)
Create an SEO-optimized website/landing page
Utilize best practices for presentations

Employ project management techniques for effective teamwork

Teacher: MARTIN PLEBON

COMM 211 HH 2244 (Winter 2025)

COMM 211/HH (Winter 2025): GLOBAL BUSINESS ENVIRONMENT

This course provides a general understanding of globalization and international business. It covers the basic concepts and theories of international trade, economic development and cooperation, the role of global and regional agreements and organizations, the foreign exchange market and global monetary system, the internationalization process and various entry strategies employed by companies.

Students will be able to explain how cultural and institutional differences affect business and management practices and the reasons behind variations in business ethics, sustainability, and social responsibility practices around the world. Lectures, case discussions and other teaching methods will be employed in this course.

Teacher: PETER ELENAKIS

Category: Commerce

COMS 333 02 2244 (Winter 2025)

COMS 333/02 (Winter 2025): GAMES, MEDIA AND CULTURE

From the syllabus: With a growing global games industry valued at an estimated $187.7 billion USD in 2024 come significant questions about when, where, why, and how games and play have come to matter to us. This course provides students with an introduction to the study of games (digital and analog), their relationship to other media, and their impact on contemporary society and culture. Students will learn how to critically engage with games as media objects, be familiarized with a variety of theories and methods for studying games, and consider the role and impact of games across various (sub)cultures. Through the course materials, we will explore topics such as labour and production, diversity and representation, queer games, the impact of “GamerGate 2.0”, and competitive gaming spheres such as speed-running and E-Sports. Students will have the opportunity to learn how to make sense of games as both scholars and as players by working with them directly in the classroom and by connecting them to current events and day-to-day life.

Teacher: CARRIE E. LYNE DWYER

Category: Communication Studies

Concordia Course Web Sites

Search results: 249

CEPR 125 B1,CEPR 125 DYMK,CEPR 125 DYPD 2194

CEPR 125 DYPR,CEPR 125 C1 2155

CEPR 125 DYPR,CEPR 125 C1 2165

CEPR 125 DYPR,CEPR 125 C1 2185

CEPR 225 1 2244 (Winter 2025)

CEPR 225 1 2246 (Summer 2025)

CEPR 225 B1 2244, CEPR 225 DYMK (Winter 2025)

CEWD 365 B1,CEWD 365 DYMK 2224

Learning Outcomes:

COMM 211 HH 2244 (Winter 2025)

COMS 333 02 2244 (Winter 2025)