INTE 398 AA 2242 (Fall 2024)

INTE 398/AA (Fall 2024): SPECIAL TOPICS

This course introduces students to a range of instruments, techniques and approaches to collecting data that inform innovation projects or assess innovation ideas. Through a combination of lectures, case studies and hands-on activities, students develop knowledge of ethnographic fieldwork, interview techniques and focus groups to collect and analyze data about customer needs and market trends in a context of economic disruption. They also learn to report findings through writing a narrative in a storytelling approach and to pitch an innovation idea or concept. Students are given the opportunity to apply their knowledge through a series of hands-on activities and a culmination project.