This course introduces students to essential theories and frameworks in significant substantive areas of marketing. As a foundational course, this course provides students with the groundwork knowledge and analytical skills that are necessary for more specialized courses. Another course objective is to introduce students to key expertise topics within the marketing department to facilitate their supervision selection. Specifically, students critically engage with areas that constitute diverse expertise within the marketing department while getting a big-picture view of the discipline.
- Teacher: SHARLENE HE
- Teaching Assistant: Nu Ree Ha