This course studies the management approach to international marketing, with emphasis on key variables that are controllable by the international marketing manager. Attention is focused on market measurement, product policy, channels, pricing, and promotion, with special emphasis on the development and control of multinational marketing strategies and programs. Students execute an international marketing project.
See Course Outline for more details.
Prerequisites: COMM 223/224 and MARK/IBUS 462
- Teacher: SHARLENE HE
- Teaching Assistant: Nu Ree Ha